So You Wanna Start a Business? Read This First

Starting a Business Isn’t Easy — And That’s the Truth

Let’s cut the bullshit right out the gate.

Starting a business is not easy. It’s not some overnight success story where you launch a website and cash rains from the sky. It’s war. If you’re entering entrepreneurship thinking you’re going to work less, make more, and chill by noon—you’ve already lost.

Expect to Work More Than Ever Before

One of the biggest misconceptions about starting a business is this fantasy that you’ll finally get your time back. No boss, no schedule, no stress, right?
Wrong.

You’ll work more. You’ll grind harder. You’ll wear every damn hat: sales, marketing, accounting, customer service, janitor—sometimes all in the same day. If you’re not prepared to hustle 24/7, don’t even bother. Entrepreneurship will test you in every way imaginable—mentally, emotionally, financially.

Passion Over Profit: Build Something That Fuels You

Here’s a hard truth: if the only reason you’re launching your business is to make a ton of money, don’t even start.

Yes, money is part of the equation—we all need to eat. But if that’s your sole motivation, you’re building on sand. When the real problems hit (and they will), you’ll quit.
What keeps you pushing forward isn’t profit—it’s purpose. It’s passion. It’s believing in what you’re building so much that you’re willing to bleed for it.

Why Passion Fuels Success in Business

• Passion builds resilience.
• Passion creates connection with your audience.
• Passion keeps you grinding when everything feels like it’s falling apart.

You’re Running a Business—Not a Damn Charity

Let’s get real: helping people is great. It feels good. But if you’re going to let people walk all over you—expecting handouts, deals, or free labor—you’re going to burn out and fail.

You are running a business. You must protect it like your life depends on it, because your livelihood probably does.

“I am not a doormat. I am a business owner.”

If you don’t set boundaries, you will be chewed up and spit out by clients, customers, and people you thought were your friends.

Rule #1: Do NOT Start a Business With Friends or Family

Here’s the part no one talks about, but everyone who’s been in the trenches knows is true:

Don’t mix business with family or close friends when you’re just starting out.

Business startup stress is real. It will expose every flaw in every relationship you thought was unshakable. On top of that, friends and family will use your relationship to take advantage of you—asking for discounts, expecting special treatment, assuming you’re “doing well” and can help them out. You let it happen? That’s the beginning of the end.

Why Business and Family Don’t Mix (At First)

• Emotions get in the way of decisions.
• Conflicts turn personal fast.
• They expect perks no client would.
• Resentment builds when expectations aren’t met.

Start your business. Prove the concept. Build the foundation. Then—and only then—can you consider bringing someone close into the picture. And even then, be careful.

Final Thought: This Shit is Hard, But It’s Worth It

Entrepreneurship isn’t for the weak. It’s not for the lazy. It’s for the obsessed. It’s for the visionaries who are willing to fight for what they believe in.

If you can embrace the grind, stay rooted in your passion, and treat your business like the empire you’re building—it will pay off.

But make no mistake…

This is the grind. And if you’re not ready to bleed for it, don’t fucking bother.

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